"Print"/Digital
We put the word "print" in quotes because, well, you know...print. These days it could still be old fashioned ink on paper--like magazine ads, brochures or direct mail. But just as likely it'll be web banners, digital billboards, emails blasts and social media postings. No matter what you call it, it's words and images designed to catch your eye, grab your attention and, hopefully, plant the seeds of awareness, retention and action.
