Thanks for stopping by. Hi, I'm Gary Bingner, President and Creative Director of Quasimodo Advertising. Since 1991, when I left my last ad agency job as a copywriter on everything from national TV commercials to old fashioned print ads, I've been working with clients both big and small, helping them find their voice and share it in a persuasive, interesting and, I hope, entertaining way.
I started out Quasimodo concentrating mostly on writing and producing radio commercials and doing voiceovers. I am first and foremost and idea guy. And since good radio was a writer's medium that relied on a solid idea, I excelled in telling stories with words. But, as times changed, so have I, expanding my skill set to include video shooting and editing, man-on-the-street interviewing and finding new and relevant ways online to share my clients' messages.
No matter what the medium, there's always one question that looms over every project. Who cares? It may sound glib, but knowing who cares about your product or service is the only way you'll ever gain traction with them. The more you know about your audience and what matters to them, the more likely you can speak to them in a way, and with a message, that will resonate. It may sound trite, but it's true. If you can't answer the question, "Why should I care?", no one ever will.
So...how can we help you? We'd sure like to!
We invite you to spend some time clicking around this sight. There are big time Super Bowl ads (well, one anyway), a host of TV and video projects and, a personal love of mine (but a dying art indeed), some radio commercials...which are now called Pandora or Spotify ads. But you know what I mean (if you've ever heard of radio, that is).
Anyhoo..if you see something you like. please contact us! And if you don't...well, tell us that, too. Because obviously we're delusional and someone needs to stop us.